Program

Program

Meeting and event industry professionals will be given new inspiration to help battle COVID fatigue with a close look at how the industry is adapting to these changing times through four days of thought leadership and interactive learning.

This program is current as at 29 September 2021, and is subject to change. All times displayed are Australian Eastern Standard Time.

Time Session Speakers
16:00 – 16:30

Welcome & ice breaker

Introduction to IAPCO & the Seminar

Martin Boyle, IAPCO
Mathias Posch, International Conference Services

16:30 – 17:15

Bidding in a changed environment

Join us for an informative discussion on bidding in a changed environment. Learn from expert leaders in the business events industry as they put a focus on the bidding process; key changes for international associations planning for the bid; creative and innovative changes when it comes to virtual bids, and how to sell a destination online! This session will offer practical tips and take-aways along with a real case study and learnings.

Julia Swanson, Melbourne Convention Bureau
Marko Sanovic, Melbourne Convention Bureau
Simon Crowe, International Congress of Psychology 2028
Nicole Walker, Arinex

17:15 – 18:00

Conference marketing in a changing world

Event marketing has changed forever. Customers today are not behaving the same way they did a decade ago. The disruption of our industry has made us re-think, re-shape, re-define, and re-imagine how we market to our audiences, how we communicate with customers and how we engage with audiences in the new normal. As planners navigate the latest best practices for virtual, hybrid and in-person events, one element that certainly can’t be neglected is a clear marketing strategy. But how have the rules evolved in this new, socially distanced world? What should marketers learn from the pandemic and how to prepare for the new digital future? This session will look at how marketers can respond to behavioral shifts and changing marketing trends in the age of digital transformation.

Patricia Cheong, International Conference Services
18:00 – 19:00 Group work All attendees
Time Session Speakers
16:00 – 16:15

Recap of day 1

Mathias Posch, International Conference Services

16:15 – 16:45

Why meeting design matters

Oscar Cerezales, MCI Group

16:45 – 17:30

Engaging audiences

One of the greatest challenges of any congress organiser is to tackle the delegate ‘engagement’ challenge. Yet, what is engagement, why is it critical as part of the overall strategy and how, where and when can organisers include this critical component to deliver an experience which meets delegate expectations? In this session, you’ll be served a menu of ingredients to help shape your future congresses; virtual, in-person and hybrid. We’ll also include a dose of neuroscience which plays a central role in triggering human behaviour and connections which ultimately boosts the level of engagement of your delegates.

Avinash Chandarana, MCI Group
17:35 – 18:05

Hybrid conferences do’s and don’ts

We’ve seen firsthand that the industry is resilient; that people will always want to meet in person, however the hybrid format is here to stay. There are some common challenges faced with hybrid events and this session will help you avoid the common pitfalls to ensure the event is a success. Making sure a hybrid event is two experiences and developing seamless solution for connecting remote and in person attendees. This session will focus on the planning complexity of hybrid events and the need to look out for hidden costs. The use of integrated technology is essential but what is integrated technology and do all platforms integrate. There is enormous value in engaging your audiences both face-to-face and virtually and you will learn about the use of networking tools to connect your audiences and meet all your event objectives.

Nicole Walker, Arinex
18:05 – 19:05 Group work All attendees
Time Session Speakers
16:00 – 16:15

Recap of day 2

Mathias Posch, International Conference Services

16:15 – 17:00

Finance – the value proposition

A budget is a reflection of  the myriad of decisions ranging from those about the smallest item of expenditure to the most expensive sponsorship offering.  Each of those decisions has been informed by an assessment of value.  We’ll explore the impact that has on the outcome of a project and how to guide clients.  We’ll also discuss how PCOs can price their services based on value.

Stephen Noble, The Conference Company
Jan Tonkin, The Conference Company

17:00 – 18:00

Sponsorship and fundraising – new and proven strategies

Being able to deliver an optimal meeting experience for delegates often depends on securing sponsorship to fund a portion of the expenses involved.  Those offerings are under increasing scrutiny as potential sponsors weigh up the value of their investment, particularly in the case of virtual or hybrid meetings.  In this session we’ll look at the trends, the evolution of the offerings and how these are being adapted to meet the mutual goals of sponsors and hosts. With the increasing competition for the sponsorship dollar, we’ll also discuss some other funding initiatives which have been successful.

Stephen Noble, The Conference Company
Jan Tonkin, The Conference Company
18:00 – 19:00 Group work  Groups to record their 5-min presentation 
Time Session Speakers
16:00 – 16:15

Recap of day 3

Mathias Posch, International Conference Services

16:15 – 17:00

What clients want – client management

Despite the latest developments in our industry, we are still the “people’s business” and this session will focus on the ever important topic of building trust with clients and determining how best to work with different kinds of clients. We will further look into various decision making processes and how to best guide our clients through them.

Mathias Posch, International Conference Services

17:00 – 18:00

Multiplying talent – creating successful teams

In our ever-changing world, now more than ever, the key to success is the ability to acknowledge and multiply talent in the workplace, whatever and wherever that workplace may be. How do we make sure that we are supporting, enhancing and multiplying the talent, to bring out the very best, rather than diminishing or hindering it? How are teams working nowadays? With my background in psychology and business, we will look at an essential checklist that company leaders should take into account to create successful teams that make the difference.

Ginevra Debellis, OIC Group
18:00 – 19:00 Group work – open forum  Group leaders to participate in a live Q&A session